The study is aimed at identifying the psychological factors of competitiveness of a business organization and determining the directions of organizational activities for their actualization. The relevance of the study is due to the fact that in today’s increasingly competitive environment, an organization should strive to make the most of all available resources and factors that can contribute to its competitiveness among other market players.

On the basis of theoretical analysis, the authors develop a model of internal (organizational) and external psychological factors of competitiveness of a market-type organization. The internal psychological factors comprise three relatively independent subsystems: the managerial subsystem (goal setting, decision making, labor incentives, change management), the subsystem of professionally important qualities and the subsystem of organizational interaction (socio-psychological climate and corporate culture). The external psychological factors are divided into two subsystems: the client subsystem based on the consumer psychology and the subsystem of institutional interaction with other organizations.

The areas of organizational activities aimed at actualizing internal psychological factors of competitiveness include psychological and managerial counseling; designing processes with due regard for psychological factors; psychological examination of various components of organizational activities: management decisions, key processes; personnel selection and training; formation of a socio-psychological climate and development of corporate culture. In order to gain an external competitive advantage, such organizational practices as consumer research, brand development, market positioning, company image formation, and psychological support of the negotiation process will be appropriate.

The results of the study can be used by top managers of organizations in the formation of strategies to improve the competitiveness of the company, psychology specialists to determine the directions of psychological support of organizational processes.

Key words: business organization, competitiveness, psychological factors, management system, professionally important qualities, organizational interactions, interaction with consumers.

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