Modern society erases traditional gender boundaries in the professional activities of employees of different levels, statuses, and fields of employment. Professions that were previously considered purely male are now effectively performed by women. This testifies not only to their high qualification and professionalism, but also to the ability to reincarnate for their own benefit and social necessity. In the conditions of Russia’s war against Ukraine, the demand for so-called «male» professions among women has increased significantly. This is due to the need to fill the workforce in strategically important sectors – in defense, industry, transport, construction, etc.

The relevance of the study lies in the analysis of the socio-economic consequences of this process and its impact on the gender replacement of labor resources. It is important to assess how the involvement of women in traditionally male professions affects labor productivity, the level of employment and social integration of women in today’s conditions. The study will also contribute to the development of recommendations to support gender equality in the labor market in times of crisis. In general, the study of this topic is a necessary factor influencing the formation of an effective economic and legal policy in Ukraine.

The increasing number of cases of women taking up «male» professions has both positive and negative factors. The positives include expanding economic opportunities for women, reducing gender stereotypes, and increasing labor efficiency due to the diversity of the free labor sphere. Negative factors include potential discrimination, physical exertion that is difficult for some women, and social conflicts due to the violation of traditional gender roles. The study of these factors is important for the development of policies aimed at promoting equality in the labor market and ensuring the harmonious coexistence of all workers. This will help create an effective work environment that maximizes the labor resources of all employees, regardless of gender.

Key words: profession, gender substitution, labor resources, labor potential, social integration, «male» professions.

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