At the end of the twentieth century it is difficult for some people to keep pace with the social tempo, so some people go from a distance, and some try to catch up, without guaranteed success. Only those who are able to make critical judgments, can quickly identify and harmonize interaction with dynamic social space and are ready to make immediate decisions through possession of certain number of the developed skills cope with it.The aim is to outline an educational model for social endurance strengthening of a person, whose vital activity is realized in an extremely dynamic social space of the 21st century.Results of the research. It is indicated that the system of educational institutions requires the introduction of innovations developed taking into account the latest social trends. The basis for the activities of the model proposed by the author is two concepts presented by UNESCO speakers: the first is “life-long education” the second is “functional literacy”. The position that the combination of these concepts in a coherent system will allow educational institutions to acquire the necessary maneuverability and form the necessary set of vital competencies is upholding.It is concluded that the introduction of the proposed educational model can become the basis of the social type of a person whose main feature is the high level of adaptation and harmonious combination of individual and social interests. Such a person should be focused on the constant improvement of a number of personal qualities, namely: quick adaptation to changing conditions of a society; ability to orientate in economic, socio-political and socio-cultural situations; possession of high social activity, purposefulness, ability to find optimal solutions to life problems in non-standard situations; need for self-development; developed sense of inner freedom and dignity; possession of social thinking and reasonably pragmatic attitude to life.

Key words: education, educational model, social endurance, competences, functional literacy, adaptive potential.

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